Part One: Introduction

Background

The past few years have seen the advance in wireless networking technology coupled with Moore’s law’s effect on mobile devices, stimulating an enormous opportunity for mobile operators, manufacturers, brands and content providers to deliver applications that allow consumers to get more productivity out of their day, organize their lives or just have fun.

Content Aggregation – What is it all about?

The high availability of development tools and low cost of production has spurred the mass creation of applications by independent content publishers across the consumer market, with developers originating from all corners of the globe, ranging from large corporations to the individual hobbyist and applications varying in quality, from the good, bad to the ugly! The mammoth task of aggregating and managing this diverse network of developers and content in order to deliver a consistent, unified and intuitive shopping experience for consumers across various branded channels, managing digital rights and content ownership, providing payments and delivery mechanism over ubiquitous media and devices, offering high quality customer care – are amongst the challenges that start to scratch the surface of Clickgamer’s role as the provider of premium content in this space.