Part Two: Clickgamer Value Capture Platform

Clickgamer meets these challenges with the Clickgamer VCP (Value Capture Platform), our in-house developed value chain management and e-commerce platform. This system houses thousands of premium mobile games and applications, provided by a network of content partners, and manages the customer relationship via ubiquitous media be it PC, Phone, PDA or TV. 

The Channel layer of this system allows Clickgamer’s channel partners to fully rebrand and differentiate the content based on business rules which best suit their target audience. It also includes a flexible licensing engine with software protection safeguards for both customers and content partners. These security features ensure that customers get access to their rightful content and that content partners are given powerful protection from theft and fraud.

The Content Partner layer offers content partners with an end-to-end view of their products and full pricing and promotion management facilities. Built in quality assurance and testing procedures ensure that the high quality of the Clickgamer catalogue is preserved at all times.

The Clickgamer VCP ecosystem starting from end-user customer to brand, to content partner is supported by system wide support functions including customer care, marketing, management reporting, fraud management, billing, payment, settlement services and also data center hosting and network management.