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Nokia’s assumption of
control over Symbian is a positive move for investors. Nokia is already the
world’s largest handset manufacturer in the world. Symbian is a long time and
leading handset software company; specifically smart phones.
Symbian
supplies software for most of the smart phones in the world. Nokia’s actions
should be applauded because they are taking the fight for market control and
dominance right to all of the handset manufacturers.
Stock brokers are
attempting to position this as a Nokia versus Apple fight. However, Apple is
nothing compared to Nokia. Nokia is playing this on a market wide and long term
basis. Nokia is going to war with all handset manufacturers.
Rather than
sitting back and letting everyone come after Nokia, Nokia is going after
everyone first. Brilliant strategy.
Nokia’s Symbian Foundation will
become the entity holding all of Symbian’s software code. Even better,
Motorola(NYS:MOT), NTT
DoCoMo(NYS:DCM), MOAP, AT&T, LG,
and Ericsson(NYS:VOD)(NAS:ERIC) will be working
with Nokia through the foundation. It is along the same lines as
Google’s(NMS:GOOG) Android, however,
Google is a service provider not a manufacturer. Further, Google is starting
from scratch. What’s remarkable about this event is that a manufacturer is
leading the charge.
Nokia’s actions are brilliant because by effectively
opening the Symbian platform up for external development, Nokia will be able to
sell a truckload of even more handsets and a ton of services.
Since
Apple’s iPhone does not contain any unique intellectual property controlled by
Apple, Apple will be forced into a defensive posture and have to develop 3G
applications of its own. If I were Apple, I begin worrying about its
relationship with AT&T, because AT&T is working with Nokia.
By
establishing an open development environment, Nokia can position its smart
phones as low cost devices. Nokia will make up for the lower margins via volume
selling.
The handset business has always been a difficult place to make
money. You have to sell large volumes of devices because the margins are low.
There is constant investment in device enhancement. Nokia has turned the
handset business’ biggest issues into advantages for itself.
Smart
move.
DISCLAIMER
The views and opinions expressed in this article do not necessarily represent
the views of MobileIN.com.
You are encouraged to seek the advice of health professional concerning
these matters of great importance.
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