• Represents a differentiating feature: Carriers that offer WCNAM provide a VAS feature that sets them apart from competitors that do not offer the service.

• Provides a valuable feature to customers: WCNAM allows end-users to have greatly enhanced call control ensuring that answer important, desired calls and avoid calls from others.  This feature is especially important for consumer privacy in light of plans for a wireless directory services offering.

• Additional source of carrier revenue: Carriers may choose to charge in incremental fee for this service and/or bundle with other features/services for additional revenue.

How does a Carrier Obtain WCNAM?

WCNAM is obtained through outsourcing various functions to leading managed communication service bureau providers such as VeriSign.