IIR's Mobile Social Networks & UGC has been specifically
designed for mobile operators, mobile community platform firms, software &
technology providers and content/media companies to share ideas, discuss future
trends and establish a common view of getting the most value out of mobile
communities and User Generated Content strategies. Delegates will benefit from
best-practice perspectives over a three day period offering a programme packed
with case studies, roundtable discussions, an interactive pre-summit workshop as
well as numerous networking and information-sharing opportunities.
Join us this July in Amsterdam to discuss the key challenges and
opportunities of different mobile social networking business
models.
Assessing the role and the revenue potential of social networks and UGC
Drivers and obstacles to mobile social networking growth
Launching a mobile social network offering
Growing, managing and measuring the mobile
community
Network reliability, interoperability and
capacity issues
Regulating and licensing UGC – content management, youth-protection and
ownership (copyright) considerations
Integrating social networks within the overall
marketing strategy to create customer loyalty
Maximising mobile advertising opportunities for
mobile communities and UGC
Profiting from on-deck and off-deck
content
Offering the same user experiences on mobile as
the web
Opportunities of combining mobiles, social
networking and location-based services
Examining the role of rich media in the future
of mobile social networking
New developments: mobile social shopping, mobile
business communities and industry initiatives which will help drive innovations
in mobile social networking and UGC