Mobile Social Networks & UGC
Wed 02 Jul 2008 - Fri 04 Jul 2008, Amsterdam, Netherlands

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Mobile Social Networks & UGC
Wed 02 Jul 2008 - Fri 04 Jul 2008, Amsterdam, Netherlands

 

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IIR's Mobile Social Networks & UGC has been specifically designed for mobile operators, mobile community platform firms, software & technology providers and content/media companies to share ideas, discuss future trends and establish a common view of getting the most value out of mobile communities and User Generated Content strategies. Delegates will benefit from best-practice perspectives over a three day period offering a programme packed with case studies, roundtable discussions, an interactive pre-summit workshop as well as numerous networking and information-sharing opportunities.

Join us this July in Amsterdam to discuss the key challenges and opportunities of different mobile social networking business models.

PLUS - Key Programme Themes

  • Assessing the role and the revenue potential of social networks and UGC
  • Drivers and obstacles to mobile social networking growth
  • Launching a mobile social network offering
  • Growing, managing and measuring the mobile community
  • Network reliability, interoperability and capacity issues
  • Regulating and licensing UGC – content management, youth-protection and ownership (copyright) considerations
  • Integrating social networks within the overall marketing strategy to create customer loyalty

  • Maximising mobile advertising opportunities for mobile communities and UGC

  • Profiting from on-deck and off-deck content

  • Offering the same user experiences on mobile as the web

  • Opportunities of combining mobiles, social networking and location-based services

  • Examining the role of rich media in the future of mobile social networking
  • New developments: mobile social shopping, mobile business communities and industry initiatives which will help drive innovations in mobile social networking and UGC





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