Mobile TV is widely accepted as the growth market for telcos, content providers and broadcasters worldwide. The German Mobile TV players can’t wait to exploit this killer application commercially.

Everyone is now waiting for the distribution of frequencies in order to secure the

revenues sighted for the European World Cup and the Olympics in 2008.

Mobile operators, broadcasters and content provider are still searching for the most suitable

business models, convergences and services.

That is why you can’t miss the 2nd international IQPC conference on

MOBILE TV

Interactivity – advertising – content strategies

Hear from 17 international case studies about the latest launches of mobile TV to optimize your content strategies, to develop the best pricing models and to learn from the pioneers and its user experiences within the mobile TV market:

• Make your Mobile TV strategy a success story with appropriate content genres and formats

• Define the most efficient collaboration models for Mobile TV to position yourself in the

value chain

• Understand how much the handheld quality regarding display, battery decides on the user experiences

• Understand the role of various technologies to deliver Mobile TV profitably

• Discover the value of interactivity, user generated content and advertising to conquer innovative revenue streams and differentiate your services

Experts from international companies such as Vodafone, SK Telecom, Deutsche Welle, MTV,Telecom Italia S.p.A. will report about first-hand experiences and best practices.

For more information, please visit: www.iqpc.de/de-11544-001/mobilein