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Youth Marketing in Telecoms
31st May - 1st June 2007, Lisbon

Research

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Mobile in Minute papers

Youth Marketing in Telecoms

31 May – 1 June 2007, Lisbon

To register please contact Bernadett Polgar +214 257 272 131 and email bernadett.polgar@jacobfleming.com!

Young customers from the ages 5-24 make up an astonishing 28% of the mobile phone market. It’s difficult to build a stable relationship with them as their decisions are highly influenced by their peer group and price; moreover, they are often limited by their expenditures.

The Jacob Fleming Conference, Youth Marketing in Telecoms (31 May-1 June 2007, Lisbon) will provide you with practical advice on the topic.

Senior executives share their experience how to target youth by understanding their culture and requirements. Case studies will examine launching sub-brands for young customers and the best pricing strategies. Be part of interactive panel discussions about the services the youth desire and are willing to pay for. Do not miss this event where you can network with the foremost industry players!

Key Speakers:

• Raimund Schmolze, VP Consumer Insights, T-Mobile International
• Garrett M. Johnston, Chief Marketing Officer, MTS Russia
• Tina Southall, Director of Access and Content, Consumer Product Marketing, Vodafone
• Tony Houghton, BT Customer Perception Consultant, BT
• Ronny Kjeserud, International Brand Manager djuice, Telenor
• Carlos Fernandez Casares, Market Segment Director, Telefonica Moviles
  Tatiana Panasenko, Youth Segment Value Proposition Manager, Kyivstar GSM

Key topics

• Understand youth culture and motivations
• Learn how to design a successful tariff plan that stimulates usage of new services and increases ARPU
• Discover the proven steps of “d-juice“
• Examine how to build loyalty by offering content services that appeal to youngsters
• Establish brand differentiation through a focused promotion strategy

For more information and registration details please contact Bernadett Polgar +421 257 272 131 or e-mail bernadett.polgar@jacobfleming.com