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Customer Management Asia
6^th to 8^th March 2007 Kuala Lumpur

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2nd Annual Customer Management Asia Congress   Capturing the holistic approach towards first-class customer management through quintessential case studies in Customer Management   Berjaya Times Square, Kuala Lumpur 6th to 8th March 2007     Dear << Name>>   21st century customer management put emphasis on customer experience, of which every point of customer interaction, directly or indirectly, either with the people, process, or product of an organisation is equally important to ensure customer loyalty. Enterprises that walk the talk in terms of delivering memorable customer experience are no stranger to success.   Asia has seen major development in customer service operations. This is due to the fact that the way Asian customers perceive and value the services they receive are changing rapidly. Customers expectation of a transaction goes beyond the sales point and mediocre after sales service.  Moreover, customer retention is a serious corporate strategy in such a competitive market that we are riding today. Therefore the right attitude, careful branding plan and improved knowledge management with the right technology are imperative to create a win-win situation in building a relationship with the customers.   Key benefits of attending the congress:   ·          Appraising the role of proficient customer service as a strategic corporate arm ·          Mastering service branding for competitive edge ·          Weighing technology investment ROI to service operations ·          Maximising market share through sustained customer loyalty ·          Promoting customer-centric culture in business enterprise ·          Positioning market segmentation for better service delivery ·          Activating leadership in positive environment for customer service manpower development   The congress features two and half-day conference that includes four streamed sessions followed by a half-day interactive workshop on “Instilling Winning Qualities from Top to Bottom Within the Organisation to Retain Customer Loyalty” Stream One: Manpower and Technology for Customer Service Excellence Stream Two: Building Customer Loyalty Stream Three: Customer Intelligence Application Stream Four: Maximising Customer Experience   To register, simply complete the registration form at the back of the brochure with corporate/credit card details, fax it to +603 2723 6699 and attention to Cindy Cluny    Yours sincerely, Cindy Cluny Marketing Assistant marcus evans   Tel: +603 2723 6745 Fax: +603 2723 6699 Email: CindyC@marcusevanskl.com

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