Mobile Search Conference 2007

The unquestionable success of Google (value €80bn) proves that the internet search business model has evolved hugely since the early days. Given this development, and the recent news of the .mobi top level domain, the importance of mobile search capability is now at a key crossroads in its evolution. How will this affect your business?

With subscribers taking an increased interest in using the mobile internet and search services, be it through operator portals or outside of the walled garden, the significance of mobile search is growing rapidly. Major search engines such as Google, Yahoo and MSN have now realised success and are fast developing solutions to transfer their well-established names to the mobile internet. But which business model will offer the most success?

Visiongain’s Mobile Search Conference will analyse the current status of this emerging market, and identify the strategies and movements of the key players. By attending this event you will discover the benefits that mobile search will bring to each player in the wireless value chain. You will also understand what the main mobile search usage models currently are and how this is expected to change in the coming years.

Find out what impact this market area will have on portal strategies and mobile data usage. This conference offers you an analysis of the opportunities and threats that your company needs to address in order to profit from mobile search. Is 'mobile search' a wireless extension of fixed internet search or should it be viewed differently? And how do users utilise mobile search? Only one event this winter will tell you.