The Advanced Media Forum focuses on
ROI from technologies that marketers are using in the 2.0/3.0 reality. In an
industry that is facing constant growth, companies find them selves obligated to
integrate online and mobile media into their advertising and marketing spectrum.
With huge budgets being allocated to all forms of new media; how are companies
customizing their metrics to measure monetization of these efforts? The Advanced
Media Forum answers that question. Gathering the minds of the leading executives
in the industry the summits focus is to find out how media companies are using
new technologies to monetize content and traffic.
This report looks through the hype and cynicism surrounding Google’s
official announcement of Android and the Open Handset Alliance and identifies
the key opportunities and critical barriers facing the future evolution of this
platform.
Mobile Web: State of the Market, Technology, and Business Issues
represents a comprehensive analysis of Mobile Web including history, concepts,
requirements, implementations, services, and trends of the new evolving web
technology. This publication also presents a comprehensive study for mobile web
challenges confronted by users, developers, vendors, and service providers. It
also includes case study analysis of Mobile Web applications and services.
Who will be the big players in the future? What is this year's Killer
Application? How will Mobile Widgets change our daily lives? What platforms are
strongest for development of Mobile Widgets? How is developing for mobile
platforms different than other application development? Mobile Widgets: Portable
Applications on Mobile Platforms will address these questions and provide a
foundation for understanding Mobile Widgets and the direction of developing
applications on mobile platforms.