3G is a reality. But for the European industry,
3G also represents a struggle for leadership in understanding customer behavior
and in translating that knowledge into superior, highly segmented wireless
services. The region's largest players have launched commercial services.
Handset vendors have improved product availability to a point where handset
choice and performance no longer restrict adoption. Many operators have launched
innovative 3G services, and customer numbers are improving.
In 2006, almost all European mobile network operators will be
competing in 3G. As consumers and business users become more familiar with the
value proposition, including competitive price points for voice telephony, they
will migrate quickly from 2G/2.5G to 3G. The operators that win 3G market share
in the next 1 to 2 years will become market leaders in the overall wireless
services marketplace in the next 5 years. Join Yankee Group for this important
summit to learn about the strategies, opportunities, barriers and best business
bets driving the growth and adoption of successful 3G services in Europe .
Featuring indepth commentary from Yankee
Group analysts, and key note addresses from Alan Harper, Group Strategy
Director, Vodafone, andAgustín Núñez Castaín, Services Division
Director,Telefonica Mobile Spain, amoungst others, our two-day summit is
designed to maximize an interactive exchange of dialogue, opinions and
ideas.
A Must Attend Event
for:
Wirless and wireline
communication service providers
Cable
operators
Infrastructure and device
technology vendors
Content and commerce
partners
Enterprise solutions providers
MVNOs and MVNEs
Systems and integration vendors
For more information about registration and rates please contact:
Gary Stringer, Marketing
Manager gstringer@yankeegroup.com
44-20-7307-1074
