| NEW BUSINESS MODELS AND DISTRIBUTION WILL DETERMINE THE FUTURE SUCCESS
OF THE MVNO MODEL . |
• Review of 37 countries in Europe, Americas and Asia
and Australasia
• Profiles of the main players in each of the main
mobile markets
• Summaries of over 300 MVNOs
• Main challenges confronting MVNOs
• Case studies based on In-depth interviews with 4
MVNO using different business models
• Interviews with regulators in key markets
• Subscriber Forecasts 2007-2012
• 47 Tables, Diagrams and Charts
• 173 pp
Report Synopsis
This new
report is the most thorough ever published survey examining the current state of
play of MVNOs in 37 countries around the globe. Profiles of the main players in
each of the main mobile markets where access onto the incumbent’s network has
been allowed and a summary of the key MVNO players in each of those countries
are provided.
The report evaluates the role of the country regulator
in enabling the MVNO to become established in the some key markets, where the
finding reveals that the most logical approach is not to prescribe but to ensure
that the dominant mobile provider does provide access to the MVNO.
The research discovers a range of different approaches
and trends that are now driving the market. The mobile market globally is
becoming more fragmented with the power of brands and distribution – together
with the emergence of new low-cost MVNE aggregators – favouring the development
of new niche MVNOs based on a small social community. The report features case
studies based on in-depth interviews with BT, Lebara, Virgin Mobile and Blyk,
each using a different business model.
A section provides a ranking of the existing 30 MVNO
countries that we have identified according to six broad criterias and identify
the most attractive MVNO markets for future investment.
A section looks at pricing since the MVNO’s have
entered the market.
The final section provides a forecast of the MVNO
subscriber base in 5 years time.
Countries covered:
EUROPE:
Austria;
Belgium; Czech Republic; Denmark; Finland; France; Germany; Iceland; Ireland;
Italy; Israel; Luxembourg; Poland; Portugal; Romania; Russia; Slovakia; Spain;
Sweden; Switzerland; the Baltic States and the UK.
AMERICAS:
USA (special
section); Bolivia; Chile and Canada.
ASIA AND AUSTRALASIA:
Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia;
New Zealand & Taiwan.
Table of Contents
Management Summary
Chapter One – Analysis of
the Mobile Virtual Network Operator (MVNO)
1.1 Exactly what is an MVNO?
1.2 A definition of an
MVNO and MVNE
1.3 Types of MVNO business model
1.4 The role of an
MVNE
1.5 The size of the MVNO market
1.6 Growth rate for the MVNO
market
1.7 New types of MVNO provider
1.8 The attractions of an MVNO
1.9 Key characteristics of the MVNO market
1.10 The regulator’s view of
an MVNO
1.11 Case study – The introduction of MVNOs into the French
market
1.12 The process of MVNO introduction in France
1.13 The French
Fair Competition Authority report
1.14 Case study – Auchan Telecom
MVNO
1.15 The MNO provider’s view of an MVNO
1.16 MNO and MVNO
agreements
1.17 Advantages and limitations of forming an MVNO
1.18 Types
of MVNO
1.19 Examples of MVNO market sectors
1.20 Examples of Pre-Paid
MVNOs
1.21 Examples of Post-Paid MVNOs
1.22 When to provide an
MVNO
1.23 MNOs that are seeking to become an MVNO
1.24 Growth of the
Pan-European MVNO
1.25 Summary
Chapter Two - The Main
Worldwide Markets for MVNOs
2.1 Introduction
2.2 Outline of the main markets
(Europe; the Americas and Asia) – 37 countries
2.2.1 Outline of the main MVNO markets in Europe
including: Austria; Belgium; Czech Republic; Denmark; Finland; France; Germany;
Iceland; Ireland; Italy; Israel; Luxembourg; Poland; Portugal; Romania; Russia;
Slovakia; Spain; Sweden; Switzerland; the Baltic States and the UK.
2.2.2 Outline of the main MVNO markets in the Americas including: USA
(special section); Bolivia; Chile and Canada.
2.2.3 Outline of the main
MVNO markets in Asia & Australasia including: Australia; China; Hong Kong;
India; Indonesia; Japan; Malaysia; New Zealand & Taiwan.
2.3 Recent MVNOs established
2.4 MVNO brands active
in a number of countries
2.5 MVNOs in new countries
2.6 Tele2 MVNO
presence
2.7 Pulling back to the home market
2.8 MVNOs formed by incumbent
operators
2.9 The main MVNO markets
2.10 Summary
Chapter
Three – The Impact of Regulation on the MVNO Market
3.1 Introduction
3.2 Regulatory intervention by
country
3.3 Regulation in the Netherlands example
3.4 Regulation in
Norway example
3.5 Regulation in the UK example
3.6 Examples of regulatory
interventions and the MVNO
3.7 The regulator’s role in enabling market access
3.8 Summary
Chapter
Four – MVNO Pricing in Practice
4.1 Introduction
4.2 MVNO pricing in seven
countries: Austria, Belgium, Germany, the Netherlands, Switzerland and the
UK
4.3 Summary
Chapter
Five – Case Studies of Existing & Proposed MVNOs
5.1 Introduction
5.2 BT Mobile case study
5.3
Virgin Mobile UK case study
5.4 Blyk Mobile UK case study
5.5 Lebara
Mobile case study
5.6 Summary
Chapter
Six – Global MVNO Growth Conclusions
6.1 Introduction
6.2 Advantages of Post-Paid
services
6.3 Potential new service opportunities for MVNOs
6.3.1 Advertising revenue
6.3.2 Content add-ons
6.3.3 New forms of Fixed Mobile Convergence
6.3.4 New forms of
MNO
6.3.5 New forms of MVNE
6.3.6 The rise of the Next Generation
MVNO
6.4 The importance of unique content
6.5 The
changing valuation of MVNOs
6.6 Conclusion – the present & future
prospects for MVNOs
6.7 The development of content-based MVNOs
6.8
Attractive markets for the MVNOs
6.9 MVNO five year subscriber forecast –
2007 to 2012
Appendices
Appendix I – Glossary of terms
Appendix II – List
of worldwide MVNOs
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