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This is the most comprehensive guide ever published on LBS and a must-have
for any company interested in Location-Based Services! The Definitive Guide
to GPS, RFID, WiFi, and Other Wireless Location-Based Services addresses
the forecast for LBS, emerging and hot markets and applications, key enabling
technologies, and more. Discover the secrets on how to best design and
market Location-Based Services, how to design an LBS business endeavor,
LBS application profiles, and the most useable information about GPS technology
available.
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Topics Covered Include:
- Global LBS revenue forecasts, by region/key countries, and key market drivers
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Why LBS applications can fail - The Seven Deadly Sins
Opportunities for GPS, RFID, Location-enabled Wi-Fi, and their convergent technologies
- The most attractive consumer opportunities, functional opportunities, and government/public safety and vertical industry opportunities - dozens are profiled!
- Secrets to designing LBS applications - danger areas, and how to avoid them
- Essentials to marketing location-based services, building a business around them, and key financial success factors
- How to ensure ongoing LBS success
Key Questions Answered in Publication
- What applications in the business, consumer, and government markets will
be successful?
- How do we make the most money? What will be the winning customer value propositions?
- What technologies are best for what applications? GPS? RFID? Location-Enabled Wi-Fi?
- What do investors need to know about LBS to make the best investment decisions?
- What are the best business models? What makes the best business case?
- How should we design LBS applications? What are the key technical architecture considerations?
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What should partners focus on? How to select partners?
How do we protect our LBS Intellectual Property?
- How do we operationalize to make LBS a viable, fast-growing, profitable business?
Table of Contents
1. Introduction
1.1 Overall Purpose
1.2 What are Wireless Location-Based Services (LBS)? 11
1.3 Why are Wireless Location-Based Services Important?12
1.4 What is The Difference Between Wireless and Wireline LBS?
1.5 The Global LBS Forecast - Revenues, Hot Countries, and Why
1.6 What is the Global Positioning System (GPS), and Why Is it Such An Important Part of LBS?
1.6.1 GPS Overview
1.6.2 Why GPS is Important to LBS
1.6.3 “Conventional” GPS versus Assisted-GPS
1.7 Why is Asia So Much Better Than Others in LBS?
1.8 A Quick (and Humorous) Profile of The Evolution of LBS in the US
1.9 Why Now (finally) are LBS Starting To Be (Really) Realized
1.10 LBS Opportunity Overview
1.11 WHY LBS APPLICATIONS FAIL! (OVERVIEW)
2. 2006-2009 LBS Global Forecast and Market Drivers
2.1 Global Forecast
2.1.1 Analysis
2.1.2 Bottom Line
2.2 North America Forecast and Market Drivers
2.2.1 United States
2.2.2 Canada
2.2.3 Mexico
2.3 South/Central America Forecast and Market Drivers
2.4 Europe (W.E/C.E/E.E) Forecast and Market Drivers
2.5 Asia (Japan/S.K., China) Forecast and Market Drivers
3. Identifying LBS Opportunities
3.1 Niche versus “Mass’ Markets
3.1.1 The LBS Application “Wheel”TM
3.1.2 The Case For Niche Markets
3.1.2.1 Functionality Packaging
3.1.2.2 Niche Product Marketing
3.1.3 The (Lesser) Case For Mass Markets
3.1.4 WHY LBS APPLICATIONS FAIL! (Part 1 of 5)
3.1.4.1 Poorly Identified Opportunities
3.1.4.2 Poorly Articulated Customer Value Proposition
3.2 LBS Opportunity Psychology
3.2.1 “Want” Versus “Need”
3.2.2 First To Market versus Fast Follower. Which One?
3.3 Technology-Based Opportunities
3.3.1 GPS-Based versus Network-Based
3.3.2 Wireless E911
3.3.3 RFID Applications
3.3.3.1 RFID Overview
3.3.3.2 RFID Applications - Current and Future
3.3.3.2.1 Safety and Security
3.3.3.2.2 Mobile Asset Management
3.3.3.2.3 Complex Process Simplification
3.3.3.3 RFID Issues
3.3.3.4 Bottom Line
3.3.4 Location-Enabled Wi-Fi/802.11x
3.3.4.1 Overview
3.3.4.2 Health Care
3.3.4.3 Manufacturing
3.3.4.4 Warehousing and Distribution
3.3.4.5 Campus Environments
3.3.5 Convergent Opportunities
3.3.5.1 Cellular/Wi-Fi
3.3.5.2 Cellular/RFID
3.3.5.3 Machine-to-Machine
3.4 Consumer Opportunities
3.4.1 Consumer Safety and Security
3.4.1.1 Overview
3.4.1.2 Key Requirements
3.4.2 Mobile Gaming
3.4.2.1 Overview
3.4.2.2 Key Requirements
3.4.3 Social Opportunities
3.4.3.1 (Fill In The Blank) Finder
3.4.3.2 Viral Communities
3.4.3.3 Location-Based Entertainment
3.5 Business and Government Functional Opportunities
3.5.1 Mobile WorkForce Management
3.5.2 Fleet Management
3.6 Industry Vertical Opportunity Profiles
3.6.1 Overview
3.6.2 Archaeology
3.6.3 Consumer Products
3.6.4 Construction
3.6.5 Financial Services
3.6.6 Insurance
3.6.7 Manufacturing
3.6.8 Media (Reporting)
3.6.9 Medical
3.6.10 Outdoor (e.g. Skiing, Forestry Management)
3.6.11 Public Safety (e.g. Response Coordination)
3.6.12 Real Estate
3.6.13 Retail
3.6.14 Security Services
3.6.15 Shopping Malls
3.6.16 Stadium Management
3.6.17 Transportation…
3.6.18 Utilities
3.6.19 Zoo Management
4. How To Design a LBS Business
4.1 WHY LBS APPLICATIONS FAIL! (Part 2 of 5)
4.1.1 Weak Business Case
4.1.2 Inflexible Business Model
4.2 Articulating The Value Proposition
4.3 Developing The Business Case
4.3.1 Sizing The Opportunity
4.3.2 Refining The Business Case
4.4 Developing The Business Model
4.4.1 Overview
4.4.2 Basic/Core Business Model
4.4.3 “Traditional” Business Model
4.4.4 Advertising/Sponsor-Based Business Model
4.4.5 Context-Based/Transaction-Oriented Business Model
4.5 Business Case/Model Example
4.6 Initial Cost Estimation - How To Do It
5. How To Design LBS Applications and Infrastructure
5.1 WHY LBS APPLICATIONS FAIL! (Part 3 of 5)
5.1.1 Flawed Technical and User Interface Design -Overview
5.1.2 Platform Selection
5.2 LBS Architecture Overview and Components
5.2.1 Overview
5.2.2 Online Setup Manager
5.2.3 Transaction Middleware Manager
5.2.4 Customer Experience Manager
5.2.5 Business Support Manager
5.2.6 Privacy Architecture Manager
5.3 The Design Process
5.4 Integrating The Components
5.5 Skills Your Company Needs
5.6 The Importance of Partners
5.7 Privacy Requirements
5.7.1 Overview
5.7.2 Privacy Strategic Model
5.7.3 Privacy Architecture
5.8 Supporting Your Application - The Back Office (Don’t Underestimate It!)
5.8.1 Overview
5.8.2 Customer Care
5.8.3 Billing
6. Protecting Your LBS Intellectual Property
6.1 WHY LBS APPLICATIONS FAIL! (Part 4 of 5)
6.2 Trade Secrets versus Patents
6.3 The Patent Application Process
6.4 Partnering/Licensing
7. How To Market Location-Based Applications
7.1 WHY LBS APPLICATIONS FAIL! (Part 5 of 5)
7.2 Packaging The Value Proposition…
7.3 Leveraging Your Partners
7.4 Planning The Launch
7.5 Managing After The Launch
Appendices
A. Appendix-LBS Positioning Determination Technologies - GPS And Terrestrial-Based Technologies
A.0 Introduction to Positioning Systems
A.0.1 Position versus Location
A.0.2 Introduction To Positioning
A.0.3 Location Determination Methods for Mobile Applications
A.1 Satellite-based Technologies Overview
A.1.1 Geostationary Satellites
A.1.1 Medium Earth Orbits
A.1.2 Low Earth Orbit Satellites
A.1.3 Elliptical Orbit Satellites
A.2 The Global Positioning System
A.2.1 Overview
A.2.2 GPS Coverage
A.2.3 GPS Calculations
A.2.3.1 Satellite Position Determination
A.2.3.2 Calculation of a GPS Device’s Distance from A Satellite
A.2.3.3 GPS Device Location Calculation
A.2.3.4 GPS Error Sources
A.2.3.4.1 Selective Availability
A.2.3.4.2 Tropospheric Delays
A.2.3.4.3 Ionosphere Delays
A.2.3.4.4 Multi-Path Delays
A.2.3.4.5 GDOP/Visibility Delay
A.2.3.5 GPS Calculation Refinement
A.2.3.5.1 Pseudo-Ranges
A.2.3.5.2 Differential Correction
A.2.3.5.3 WAAS
A.2.4 Other Considerations
A.2.4.1 Alternatives to GPS
A.2.4.2 Time To First Fix
A.2.4.3 Cold Start
A.2.4.4 Autonomous Start
A.2.4.5 Warm Start
A.2.4.6 Hot Start
A.2.4.7 Obscuration
A.2.5 GPS Technical Data
A.2.6 Assisted GPS
A.2.6.1 A-GPS Historical Background
A.2.6.2 How A-GPS Works
A.3 Terrestrial Network-Based Location Technologies
A.3.1 Overview
A.3.2 GSM
A.3.2.1 History of GSM
A.3.2.2 GSM Architecture
A.3.2.2.1 Mobile Station
A.3.2.2.2 Base Station Subsystem
A.3.2.2.2.1 BTS
A.3.2.2.2.2 BSC
A.3.2.2.2.3 LMU
A.3.2.2.3 Network and Switching Subsystem
A.3.2.2.3.1 MSC
A.3.2.2.3.2 HLR
A.3.2.2.3.3 VLR
A.3.2.2.3.4 EIR
A.3.2.2.3.5 SMLC
A.3.2.2.3.6 GMLC
A.3.2.2.4 Operations and Support Subsystem
A.3.2.3 GSM Location Management (Cell Handover for LBS)
A.3.2.4 GSM Basic Location Management
A.3.2.4.1 Cell ID
A.3.2.4.2 Cell and Sector
A.3.2.4.3 Timing Advance
A.3.3 Time Difference of Arrival (TDOA) and Angle of Arrival (AOA)
A.3.4 What Happened to Enhanced Observed Time Difference (E-OTD)?
A.3.5 E-OTD versus TDOA
A.3.6 Comparing Handset-Based and Network-Based Location Strategies
A.4 RFID
A.4.1 RFID Overview
A.4.2 RFID Applications
A.4.3 RFID Dimensions
A.4.4 The Strategic Implications of Wal-Mart’s RFID Mandate
A.5 Wi-Fi/802.11x
A.5.1 Wi-Fi/802.11 Overview
A.5.1.1 FHSS
A.5.1.2 DSSS
A.5.2 Specifications Overview
A.5.2.1 801.11
A.5.2.2 802.11a
A.5.2.3 802.11b
A.5.2.4 802.11g
A.5.3 Wi-Fi Location Technology
A.5.3.1 Received Signal Strength (RSSI)
A.5.3.2 Pattern Matching
A.5.3.3 Wireless Grid
A.5.4 Location-Enabled Wi-Fi Applications
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