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Learn more about companies that are actually leveraging mobile positioning
such as A-GPS and TDOA to offer location-based services (LBS)!!
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Introduction
This report is part of a series with an exclusive focus on companies in the wireless location space - location-based services, E911, location-enabled Wi-Fi, and (selected) RFID companies. Webraska is a privately held, company focused on location-based services, providing both LBS platforms and enabling a variety of consumer and enterprise LBS applications. It currently considers itself “the leading provider of white-label GPS navigation solutions for wireless carriers and branded service providers worldwide.”
Dimensions covered include:
- Business Strategy Assessment
- Technology Strategy Assessment
- Products and Services Strengths and Weakness
- Market Position and Direction
- Competitive Position and Defenseability
- Growth Prospects
- Business and Technology Risk
- Patent Portfolio
- Report Card
Table of Contents
1. Summary Report Card
2. Business Strategy Review
2.1 Strategic Focus
2.2 Product Strategy and Portfolio
2.2.1 LBS Platform Products
2.2.1.1 SmartZone Geospatial Platform
2.2.1.2 SmartZone Call Center Framework
2.2.2 LBS Application Products
2.2.2.1 SmartZone Navigation
2.2.2.2 SmartZone Wireless Application Suite
2.3 Competitive Positioning
2.4 Business/Operating Model
2.5 Marketing, Channel Strategy
2.6 Sourcing/Partnership Strategy (Business)
2.7 Investor Messages
2.8 Risk Management
3. Technology Strategy Review
3.1 Product/Service Design Strategy, Design Approach
3.2 Upgrade Plans, Roadmap
3.3 User Interface Sophistication
3.4 Network Platform Flexibility
3.5 Sourcing/Partnership Strategy (Technology)
3.6 Patent, IP Protection
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