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Introduction
Written by Thomas Aabo, Virtual Network Operator Specialist, "Prepaid
MVNO Business Plan" is a complete business
plan based on the launch of an illustrative Mobile Virtual Network Operator
(MVNO) known as Vibe. The plan covers all aspects of the Company launch plan
including market assessment, funding requirements, financial analysis, market
segmentation, marketing strategy and
product differentiation. Also included is go-to-market strategy, distribution and replenishment plans,
comparison of prepaid MVNO’s in Europe versus US and much more. The
latest version includes a complete financial matrix letting the reader create
his own estimates and play out different MVNO scenarios in real-time.
The major benefit of this report is to assist in the
development of an MVNO launch and to help examine and
validate existing plans.
While this report will be of interest to
anyone involved in the start-up or business development in the wireless space,
it will be of particular value to the following groups:
- Investors and
Analysts in the mobile space
- Suppliers of MVNO
equipment and software
- MVNE/MVNO service
providers
- Consultants and
systems integration companies
- Mobile
Carriers
MVNO Business Plan Financial Modeling Spreadsheet
Why build your financial assessment from
scratch?!?
This report includes an Excel spreadsheet with financial
modeling including:
- Drivers and Revenue
- COGs
- HR Costs
- CAPEX
- Other Costs
- P&L
- Cash Flow
- Graphs and Summary
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Working Financial Spreadheet !!
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This detailed, working Excel spreadsheet provides pro-forma
information for a five year projection based on assumptions for Vibe. The
spreadsheet provides both data points for analysis as well as a format for
modeling your own parameters for a financial assessment of your MVNO business
plan.
Table of Contents
1. EXECUTIVE SUMMARY
A. THE BUSINESS
B. THE STRATEGY
C. THE MARKET
D. THE MANAGEMENT
E. THE FINANCIALS
F. COMPANY MISSION
2. THE BUSINESS
A. DESCRIPTION OF SERVICES
B. TARGET MARKET
C. SERVICES OFFERED – PRIMARY REVENUE DRIVERS
D. POTENTIAL FUTURE SERVICES – ALTERNATIVE REVENUE SOURCES
E. DISTRIBUTION, PURCHASING AND REFILLS
F. STARTER PACKAGE
G. HANDSETS AND HARDWARE
H. GSM SYSTEM AND THE SIM-CARD
I. THE WEB-SITE AND CUSTOMER INTERFACE
J. BACK-OFFICE AND CUSTOMER CARE
K. THE NETWORK OPERATOR
L. REGULATORY
M. CHURN
N. THE COMPANY
3. THE MARKET
A. US WIRELESS MARKET
B. PREPAID MARKETS
4. THE OPPORTUNITY
A. OPPORTUNITY
B. STRATEGY
C. FORECAST
5. MARKETING PLAN
A. GENERAL OVERVIEW
B. MARKETING IDEAS
C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS
D. PARTNERING AND CO-BRANDING
E. LOYALTY PROGRAM
6. FINANCIAL OVERVIEW
A. REVENUE STREAMS & COST CONSIDERATIONS
B. REVENUE GROWTH
C. FINANCIAL PROJECTIONS
D. FUNDING
E. EXIT STRATEGY
7. POTENTIAL MARKET SEGMENTS (AD. 1)
8. THE MANAGEMENT TEAM AND PARTNERS (AD. 2)
A. MANAGEMENT
B. BOARD OF ADVISORS AND PARTNERS
C. PARTNERS
9. COMPETITION (AD. 3)
A. GENERAL OVERVIEW
B. PREPAID PLAYERS
C. SWOT ANALYSIS
D. PREPAID COMPETITION ANALYSIS
EUROPE VS. UNITED STATES (AD. 4)
E. GENERAL OVERVIEW
10. THE MOBILE VIRTUAL NETWORK OPERATOR (AD. 5)
A. GENERAL OVERVIEW
11. CASE STUDIES (Ad. 6)
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