Mobile Instant Messaging Report

Mobile Instant Messaging Report

Mobile IN is proud to offer:

Mobile Instant Messaging
Providing readers with a detailed snapshot of the market, the players' strategies and the way ahead
Published: May, 2002

With Instant messaging (IM) services having been launched in Asia Pacific, North America and Scandinavia in 2001 - and with Western Europe now catching up - the global IM market is expanding rapidly.

IM services do not necessarily require a handset upgrade and can therefore reach an entire subscriber database on launch. This fact, coupled with the prediction that IM will build on the success of SMS and fixed line IM, makes the IM market a very attractive and profitable one for all players involved.

Mobile Instant Messaging provides a comprehensive, detailed look at the status of IM at the start of 2002 and its likely future development. The report also supplies an invaluable insight into the business strategies adopted by vendors, both white lable and fixed line operators - including Colibria, Followap, Personality and Motorola, FarEastTone, Telenor Mobile, Jippii and Genie. Mobile Instant Messaging supplies a thorough understanding of the IM market and what you must do to stay ahead.

This unique briefing also provides details of the key issues affecting IM development, including interoperability, presence management and privacy, handset capability and bearers, pricing strategies, and how to maximise revenues from IM services - including revenue forecasts to 2006.

Mobile Instant Messaging answers YOUR key questions, including:

What partnerships are already in existence in the IM market and how are they shaping up?
What are the different pricing models adopted by players such as AT&T and what are their advantages and disadvantages?
What are the pros and cons of the different types of vendor in the IM market?
How do the business strategies of Openwave, MessageVine and ICQ differ and which model is best suited for your company?
What are the key issues that need to be addressed to compete successfully in this new market?

Contents Summary

Executive Summary

1 Introduction

1.1 What is mobile Instant Messaging

1.2 Who are the players

1.3 What are the challenges

2 Fixed to mobile

2.1 The fixed-line IM market

2.2 AOL

2.3 ICQ

2.4 Yahoo!

2.5 MSN

3 Issues in Mobile Instant Messaging

3.1 Presence management

3.2 Privacy

3.3 Interoperability

3.4 Devices and network bearers

3.4.1 SMS

3.4.2 WAP and GPRS

3.4.3 WAP Push

3.4.4 Java/BREW

3.5 Revenue models, pricing and billing

3.6 Revenue streams for IM providers

3.7 The back door

4 Industry bodies

4.1 Wireless Village

4.2 PAM forum

5 Vendor profiles

5.1 Overview

5.2 Colibria

5.3 Ecrio

5.4 Followap

5.5 Jabber and Antepo

5.6 MessageVine

5.7 Openwave

5.8 Oz

5.9 Personity and Motorola

6 Operator and portal case studies

6.1 Swisscom (Switzerland)

6.2 Radiolinja (Finland)

6.3 Telenor Mobil (Norway)

6.4 FarEasTone (Taiwan)

6.5 AT&T (US)

6.6 Jippii (Portal)

6.7 Genie (Portal)

7 Mobile IM forecasts

7.1 Forecasting methodology

7.2 Forecasts

7.3 Comment

8 Conclusion

MIM report cost options

Mobile Instant Messaging (Paper copy only)	GBP	499.00
Mobile Instant Messaging (Paper copy only)	USD	848.00
Mobile Instant Messaging (Paper copy only)	EUR	823.00
Mobile Instant Messaging (PDF - single user)	GBP	649.00
Mobile Instant Messaging (PDF - single user)	USD	1,103.00
Mobile Instant Messaging (PDF - single user)	EUR	1,071.00
Mobile Instant Messaging (PDF - up to 15 users)	GBP	998.00
Mobile Instant Messaging (PDF - up to 15 users)	USD	1,696.00
Mobile Instant Messaging (PDF - up to 15 users)	EUR	1,646.00
Mobile Instant Messaging (PDF - unlimited users)	GBP	2,495.00
Mobile Instant Messaging (PDF - unlimited users)	USD	4,241.00
Mobile Instant Messaging (PDF - unlimited users)	EUR	4,115.00

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