Mobile Location Case Studies
MobileIN.com is proud to offer:
Mobile Location Case Studies:
Evolving business models for location based services
Published: May, 2002
As the need to increase revenue from existing subscribers intensifies and
value-added services take prime position in the mobile portfolio, carriers and portals
alike are taking another look at location and the opportunities it offers to make money.
A number of players have now implemented location platforms and are experimenting with
services. Mobile Location Case Studies, a unique new executive briefing from
Baskerville, breaks the silence and provides readers with in-depth profiles about these
operators and portals and the location services they offer. Each case study includes
essential market information outlining each player's strategy, technologies implemented
and their relative merits, successful business models, pricing and launch strategies as
well as valuable insights from expert industry editors.
Operators and Portals Case Studies
The case studies provide unrivalled intelligence on the business strategies of eight major
players, including mobile operators and portals, who have successfully entered the mobile
location market.
Telia Mobile - learn how Telia Mobile was able to drive the development of location
services working closely with Ericsson Tele2 Mobil - find out why Tele2 closed down its
sole location-based offer, a fleet management service, last year Europolitan Vodafone -
Understand why Europolitan opted for Assisted-GPS technology over Cell-ID for its personal
security service Orange Israel - analyse Orange Israel's pricing strategy and the success
of the different pricing models it has put in place for its consumer and corporate
location offers Pele-Phone - find out how CDMA operator Pele-Phone has encouraged the
development of CDMA-based location applications in its home market.
Portals
Djuice.no, Vizzavi Europe and T-Mobile online have all launched consumer location offers -
find out how location fits into their service strategies and how they have overcome
portal-specific location issues such as obtaining positioning data from carriers.
The profiles will enable you to evaluate the opportunities and value that location offers
your company, and help you decide which technologies to invest and which services which
help you to make money now.
Key issues addressed in this briefing include:
Technology: Learn which technology is most popular amongst current location
services and analyse its pros and cons for your business Business Models: Evaluate
the business models being followed by your competitors and base your investment decisions
on real-life, accurate informationMarketing: Understand the importance of user
education and marketing location services to your customers, and analyse which methods
have proved successfulServices: Access the latest information on which location
services are currently being rolled out and gain a clear picture of which markets are
being targeted and why.
Order Mobile Location Case Studies and learn invaluable lessons from other
players' real life experiences, allowing you to analyse the companies, the state of the
market, new opportunities and devise a successful investment strategy best suited to your
company's needs.
Content Summary |
|
| Chapter 1. Introduction Chapter 2. Telia Mobile 2.1 Location services 2.2 Consumer MLS offers 2.2.1 Community 2.2.2 Games 2.2.3 Information and commerce 2.3 Corporate MLS offers 2.4 Technology 2.5 Marketing and performance 2.6 Business model and outlook Chapter 3. Tele2 Mobil 3.1 Location services 3.2 Technology 3.3 Marketing and performance 3.4 Business model and outlook Chapter 4. Europolitan Vodafone 4.1 Location services 4.2 Technology 4.3 Marketing and performance 4.4 Pricing 4.5 Business models and outlook Chapter 5. Orange Israel 5.1 Location 5.2 Corporate services 5.3 Consumer services 5.4 Technology 5.5 Marketing and performance 5.6 Pricing 5.7 Business model 5.8 Outlook |
Chapter 6. Pelephone 6.1 Location services 6.2 Technology 6.3 Marketing and performance 6.4 Pricing 6.5 Business models 6.6 Outlook Chapter 7. djuice.no 7.1 Location 7.2 Services 7.3 Content-provider business model 7.4 Pricing 7.5 Marketing and performance 7.6 Outlook Chapter 8. Vizzavi Europe 8.1 Location 8.2 Services 8.3 Business model 8.4 Pricing 8.5 Marketing and performance 8.6 Outlook Chapter 9. T-Mobile online 9.1 Location-based services 9.2 Business model 9.3 Pricing and billing 9.4 Marketing and performance 9.5 Outlook Chapter 10. Conclusions |
Mobile Location Case Studies cost options
(MIN) Mobile Location Case Studies: Evolving business models for location based services (paper copy only) |
GBP | 499.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (paper copy only) |
USD | 848.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (paper copy only) |
EUR | 823.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - single user) |
GBP | 649.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - single user) |
USD | 1,103.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - single user) |
EUR | 1,071.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - single user plus paper copy) |
GBP | 749.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - single user plus paper copy) |
USD | 1,273.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - single user plus paper copy) |
EUR | 1,235.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - up to 15 users plus paper copy) |
GBP | 998.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - up to 15 users plus paper copy) |
USD | 1,696.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - up to 15 users plus paper copy) |
EUR | 1,646.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - unlimited users plus paper copy) |
GBP | 2,495.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - unlimited users plus paper copy) |
USD | 4,241.00 | |
(MIN) Mobile Location Case Studies: Evolving business models for location based services (PDF - unlimited users plus paper copy) |
EUR | 4,115.00 |
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