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A survey of European consumer attitudes to new
and future mobile services and applications. |
New Mobile Services Europe 2006
A survey of European consumer attitudes to new and future mobile
services and applications.
This in-depth market analysis will help you to:
- Analyse our detailed survey of 750
mobile consumers across 10 European countries
- Understand consumer attitudes towards mobile TV, video
calling, mobile music, mobile email, MMS, mobile advertising, adult content and
much more
- Covers Denmark, France, Germany, Italy, the Netherlands,
Poland, Russia, Spain, Sweden and the UK
- Explore current trends in voice and SMS and MMS usage, and
penetration of advanced services
- Learn how many European consumers are interested in mobile TV
and how much they are prepared to pay
- Analyse differences in age, gender, tariff, income and
country of residence
- Discover which services are surprisingly popular, and which
are set to remain a niche
- Understand the potential of these new services in the
European market
The collated results from this consumer survey show a strong positive and enthusiastic response towards mobile TV from European mobile consumers. It seems mobile TV should have a strong future in Europe, and a huge percentage of survey respondents are interested in trying out mobile TV and on average Europeans are prepared to pay quite a reasonable price for a monthly TV subscription package.
We asked our survey respondents a range of crucial questions covering what type of programmes they might want to watch on their mobile handset and what price they might be prepared to pay per show or for a monthly subscription package. The results form these questions make very interesting reading for any mobile network operator, either in Europe or elsewhere, or any other player working in the mobile TV space. We analyse these results across country, gender, age and tariff to help you understand the potential future of mobile TV in this market.
It would seem mobile TV is not the only service tipped for big success in the European market. Our survey results explored the demand for mobile music and music videos and the results are impressive. Demand for music among the youth sector is very high, as many might expect, but our survey additionally explores the prices subscribers might be prepared to pay and we reveal the potential this multi-billion Euro market holds.
This report will tell you how many European consumers are, in our opinion, interested in buying music downloads using their mobile phone and how much they have said they are prepared to pay. The combination of the market potential for mobile TV and the youth sector demand for mobile music reveals excellent potential for MTV and other providers of music video services.
Our survey looked into advanced mobile messaging formats, MMS, mobile email and mobile Instant Messaging (IM). This report will help you to understand the current and future trends prevalent in MMS, and the likely future demand doe mobile email and mobile IM. If our survey results are typical of the entire European market, and we hope they are, then mobile email should have a strong future in the European market.
Read our results from survey respondents for all these services and much more in this exciting new 300 page study.
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