Executive Summary
E.1
Different Viewpoints
E.2 How is mobile adult content different?
E.3 Focus
of the Report
1. Introduction
1.1 The Market for
Pornography
1.2 Porn and the Internet
Table 1.1: Camera phone penetration
(April 2007)
1.3 Challenges in Quantifying the Porn Industry
1.4 Has Porn
Been Over-Valued?
2. Market Overview
2.1 Background
2.2
The Challenges Posed by Walled Gardens
2.2.1 Dumb bit-pipe vs. Walled
Garden
2.3 Types of mobile adult content available
2.3.1
Voice Calls
2.3.2 SMS
Chart 2.1: SMS sent in UK (1999-2013)
2.3.3
MMS
2.3.4 Mobile Video
2.3.5 Location Based Services?
2.3.6 Mobile
internet access
2.3.7 Mobile Gaming
2.3.8 Mobile Gambling
2.3.9 Video
Calling
Chart 2.2: Number of Video phones in the World (2008-2013)
Chart
2.3: Popularity of Video Phones in Japan
2.4 The Mobile Porn value chain
3. Regulating adult content
3.1 Age
Verification
Chart 3.1: Age parents bought child first phone (January 2008,
UK)
Chart 3.2: When did child first own a mobile phone? (December 2007,
Japan)
Chart 3.3: Types of phone Japanese children have?
3.2 Telefonica
O2
3.3 Vodafone
3.4 Vodafone Italy
Figure 3.1:
Primofonino
3.5 AT&T
3.6
Sprint
3.7 Methods of Age
Verification
3.7.1 Handset-Based Age Verification
3.7.2
Oplayo
3.7.3 Leopard Labs
Table 3.1: Leopard Labs Partners
3.7.4
Network operators
3.7.5 Home users
3.7.6 Business users
3.7.7 Handset
Manufacturers
3.7.8 ACE*COMM
3.7.9 RuleSpace
Table 3.2: RuleSpace
Customers
3.8 National Markets
3.8.1 North
America: Public Backlash
3.8.1.1 Lack of Awareness
3.8.2
Japan: Naivety
Chart 3.3: Japanese knowledge of mobile
filtering (October 2007)
3.8.3 Europe
3.8.3.1
Switzerland
3.8.3.2 UK
3.8.3.3 Self
Regulation
3.8.4 National Agreements
Table 3.2: Code of
Conduct/Legislation in different countries
3.8.5
Germany
Table 3.3: German operators who signed Code of
Conduct
3.8.5 France
3.8.6
Australia
3.8.7 Cambodia
3.8.8
Philippines
3.8.9 Pornography Banned?
Table 3.4:
Countries where pornography is banned
3.8.10 China
3.9
Filtering
3.9.1 Internet Content Filtering
3.9.2 Content Filtering
on Mobile Handsets
3.9.3 Japanese SFS Browsers
3.9.4 Child
Porn
Table 3.5: Companies that have joined Mobile Alliance
3.9.5
Manga
Chart 3.4: Should Manga cartoons be subject to regulation? (October
2007)
3.10 Payment
3.10.1 Billing models
3.10.2 Paying
for Porn by SMS
3.10.3 Payforit
Table 3.6: Payforit Payment
Intermediaries
3.10.4 Third Party Billing Providers
3.10.5
Bango.net
Chart 3.5: Location of Bango customers
Table 3.7: Bango
Services
Table 3.8: Bango Professional Features
Table 3.9: Bango Advanced
Features
Table 3.10: Bango Advantage
Table 3.11: Bango Analytics
3.10.6
mBill
Table 3.12: Countries where mBill operate
Table
3.13: mBill Services
3.10.7 Third Party Billing Providers Overview
3.11
Handset/User Experience
3.12 Network speed and
coverage
3.13 Memory Capacity
3.14 Screen Size
3.15 Battery
Life
3.16 Pricing
4. Perspectives on adult content
4.1
European Commission's Framework on Child Safety
Table 4.1:
Signatories of the European Framework on Safer Mobile Use by Younger Teenagers
and Children
4.1.1 Recommendations on Safer Mobile Use
4.1.2 Access
Control Mechanisms
4.1.3 Raising Awareness and Education
4.1.4
Classification of Commercial Content
4.1.5 Illegal Content on mobile
community products or on the internet
4.1.6 Implementation, Stakeholder
Consultation and Review
4.1.7 European Framework Overview
4.2
Private Media Group
4.3 Mobile Streams
4.4 Mobile
only adult content
4.4.1 RatedPhone
Table 4.2: Brands provided by
RatedPhone
4.4.2 Adult Mobile Solutions
Table 4.3: Adult Mobile Solutions
services
4.4.3 Xobile
4.4.5 Mobile only Adult Content Overview
4.5
Moves by Big Brands
4.5.1 Playboy
Table
4.4: Playboy Revenue Q4 2007 and Year 2007
Chart 4.1: Playboy Revenue
Generation Q4 2007
Chart 4.2: Playboy Revenue Generation Year 2007
4.5.1.1
Playboy and 3
4.5.1.2 Playboy and Quattro Wireless
4.5.1.3 Playboy in
Asia
Table 4.5: Acme Mobile Partners
4.5.1.4 Playboy in Europe
4.5.1.5
Playboy and Minick
4.5.1.6 Playboy's wireless outlook
4.5.2
Penthouse
4.5.2.1 Penthouse and Various Inc.
4.5.2.2
Penthouse and Waat
4.5.2.3 Penthouse Overview
4.5.3
Hustler
4.5.3.1 Hustler and Giant Mobile
4.5.3.2 Hustler
and Mobival
4.5.4 "Lads Mags"
4.5.4.1 Bauer Consumer
Media and Emap
4.5.4.1.1 Emap and Yospace
4.5.4.1.2 FHM
4.5.4.1.3
Zoo
4.5.4.2 IPC Media
4.5.4.2.1 Loaded and Nuts
4.5.4.3
MaximToGo
4.5.5 Vivid
4.5.6 Moves by Big Brands
Overview
4.5.7 “Lads Mags” v Pornography Providers
4.6
Aggregators/Distributors
4.6.1 Brickhouse Mobile
4.6.2
Jamba! (Jamster)
4.6.3 PhoneBox Entertainment
4.6.4
Aggregators/Distributors Overview
5. User generated content
5.2.1
SeeMeTV
5.2.2 LookAtMe!
5.2.3 Eyevibe
5.2.4 Peekabootv
5.2.4.1 Maxim
Little Black Book
5.2.5 Threat to user generated content?
5.2.6 Entering
the market?
5.2.7 User generated adult mobile content overview
6. Dating Services
6.1 Online Dating
6.2 Mobile Dating
Table 6.1: Mobile Dating Users 2008-2013
6.2.1 New
dating services
6.2.1.1 Ice Brkr
6.2.1.2 Ice Breaker, Inc
6.2.1.3 New
services overview
6.3 Mobile dating and video
6.3.1 3G Dating
Agency
6.3.2 Mobestar
6.3.3 Mobile dating and video overview
6.4
Phonely
6.4.1 Phonely Success story
6.5 Dating services on web becoming
mobile?
6.5.1 Match.com
6.5.2 BharatMatrimony
6.6 Mobile dating and
Location Based Services
6.6.1 Meetmoi
Table 6.2: Meetmoi Operator
Prices
6.6.2 Danger of Meetmoi?
6.7 Mobile Dating Overview
7. Future of Mobile adult content
7.1 What
does the future hold for mobile adult content?
7.2 Mobile Video Chat
7.2.1
Cherrysauce.com and Babemobile.co.uk
7.2.2 3OOOH Mobile
Entertainment
7.2.3 Video Chat overview
7.3 Marketing and
Promotion
7.3.1 leapSCAN
7.4 iPhone
7.5 Accessory Market
8. Forecasts and Predictions
8.1
Challenges for Start-Up Content Providers
8.2 Which sectors
will be most profitable?
Chart 8.1: Distribution Channel for Mobile Adult
Content Services 2013
8.3 Market Value of Mobile Adult
Content
Chart 8.2: Global Market Value of Mobile Adult
Content
8.4 The importance of the US market
8.5 Who Will Derive Most
Benefit From the Mobile Porn Value Chain?
8.6 Network Operators
8.7
Recommendations for Network Operators
8.8 Content Providers
8.9
Recommendations for Content Providers
LIST OF COMPANIES/ORGANISATIONS
MENTIONED IN THE REPORT
3, 2ergo, 3000H Mobile Entertainment, 3G
Dating Agency, Abandon Mobile, ABC, ACE*COMM, ACMA, Acme Mobile, Adult Cobile
Solutions, AEBN, Airbourne Mobile, AirG,
Alltel, American Express, AOL,
Apple, Arphiola, AT&T, Babecast, Babestation, Bango.net, Barnados, Bauer
Consumer Media, BharatMatrimony, Boost, Bouyges Telecom, Brickhouse Mobile,
BskyB, BT, CBS, CellularOne, Cherry Media, Cherrysauce,
Chikka, Childline,
Children's Society, CHIS, CIMO Global Services, Clearchannel, Cocoasoft,
ContentKeeper Technologies, Cosmote, Cricket, DCS Group, debitel, Dennis
Publishing, Dialogue Communications, Digital Playground, dotMobi, Electronic
Arts, Emap, E-Plus, Ericsson IPX, Eyevibe, Finesse Mobile, French Mobile
Operators Association, Giant Mobile, Girls Gone Wild, GlamDNA, GlobalFun, Go
Mobile, GSMA, Handy Games, Hustler, Hybyte Solutions and Services, IBM, Ice
Breaker Inc, Ice Brkr, ICSTIS, Indiagames, InFusio, Inlogic, IPC Media, iplay,
Jamba!, Jenna Jameson, Kiloo, Kitmaker, KolayARKADAS, Leopard Labs, LFP
Broadcasting, LG, Live XXX TV, Mac & Bumble, Match.com, mBill, mBlox,
McAfee, Meetmoi, Microforum International, Microsoft,
Minick, Ministry Of
Sound, Mobestar, mobilcom, Mobile Interactive Group, Mobile Streams, Mobility
Zone, Mobilkom, Mobival, Mobiznet, Motorola, MTV, MX Telecom, N2H2, Nasdaq, NBC,
NCH, NetBox Blue, Netcollex, Netsize, News Corporation, Nokia,
Nostromo,
NSPCC, NTT DoCoMo, O2, Ofcom, Opera, Oplayo, Orange, Overloaded, Ozura, Parkmead
Group, Peekabootv, Penthouse, Phone House Telecom, PhoneBox Entertainment,
Phonely, Pink Visual, Playboy, Player One, Player X, Playgirl, Popcap Games,
PornoTube, Private Media Group, Quattro Wireless, RatedChix, RedTube, RIM,
Royal KPN, RuleSpace, Sanyo, Sega, SFR, Siemens, Sprint, Suki, Sybase 365,
Symbian, Talkline, Tanla Mobile, TelcoGames, Tele2, Telecom Italia, Telefonica,
Telenor Group, TeliaSonera, Telus, THQ Wireless, Time Inc, T-Mobile, Uclick,
United Fun Traders, Various Inc, Verizon, Virgin Mobile, Vivendi, Vivid,
Vodafone, Waat Media, Warner Bros, Win, WIND, Xtube, Yahoo!,
YouTube
