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Video
Ringtones 2006-2011: Rejuvenating revenues and extending the product life
cycle.
"The FIRST report available
on this subject - ANYWHERE
ORDER NOW
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Overview
Ringtones are the second most popular data service behind SMS, with expected revenues of $4.95 billion in 2006. However, revenues from monophonic and polyphonic ringtones are in decline and overall ringtone revenues will start to decline by 2008. So how can you replace this lost revenue? This report tells you. Video ringtones can spur new growth - but only one independent, unbiased voice can inform you how to succeed. Order this report now.
Ringtones are purchased more for the personalisation of the handset and identity created for the user than for pure musical content. Video ringtones, the latest evolution of the ringtone genre, will enhance this theme of personalisation by providing visual images alongside audio. What other challenges are faced? Is the market ready for video ringtones? Buy this report to understand more.
Why you need to order this report today
- Achieve financial success through the potential of video ringtones
- Focus your developments on delivering the right content now
- Overcome the technical challenges facing video ringtones
- Partner with the right people and who will be best for you
- Target the right market from the beginning to maximize revenue
- Find out what applications are currently available from rivals
- Successfully manage the licensing of the premium content
- Make your content a new revenue generator for you today
Content providers, such as Jamba and its Crazy Frog ringtone originally drove the success of ringtones. Mobile operators did not react quickly enough to this success, missing out on the revenue generated through ringtones. Major players wont make that mistake again, so you must react immediately. Competition for revenue through ringtones will be higher, with content owners such as record labels and TV studios likely to utilise services - You cannot afford to miss out.
The report looks at the success of Chaku-Motion in Japan and analyses the major deployments elsewhere in the mobile world. We also look at the some of the most important players in the promotion of video ringtones, including handset vendors and content providers. The report provides analyses of the future strategy for video ringtones, including pricing, sales channels and the different types of video ringtone content that has the potential to be successful. Do you want to be the person who missed out on the opportunities in video ringtones? No I didn’t think so. So order today.
- Access the report anywhere due to visiongain's unique reading room
- Buy the report online and have full access immediately
- Order a company license and have full searchable access
- The industry's Top 30 companies buy visiongain reports - so should you.
This report offers a comprehensive analysis of the future video ringtones market, detailing its major players, drivers and barriers. It critically assesses the benefits promised by video ringtones and outlines issues that players across the value chain need to consider when outlining their strategies in this space. The report identifies key market trends and charts the market’s evolution through 2011. Order it immediately.
Table of Contents
1. Executive Summary
1.1 Defining video ringtones
1.2 Why is the mobile industry looking at videotones?
1.2.1 Personalisation
1.2.2 Declining revenues from traditional ringtones
1.2.3 Music industry involvement
1.3 Current ringtone landscape
1.4 Challenges for videotones
2. Introduction
2.1 The success of ringtones
2.1.1 A brief history of ringtones
Figure 2.1: Evolution of mobile music services
2.1.1.1 Ringtone boost to traditional music sector
Chart 2.1: UK ringtone and CD single revenue comparison, 2005
Chart 2.2: Korean ringtone and CD single revenue comparison, 2004
Chart 2.3: World music market by market share, 2005
2.1.2 Personalisation is key to ringtone success
2.1.3 Ringtone types
2.1.3.1 Monophonic ringtones
2.1.3.2 Polyphonic ringtones
2.1.3.3 Realtones
Table 2.1: Royalty payment requirements for ringtones
2.1.3.3.1 Covertones
2.1.3.4 Voicetones
2.1.3.5 Ringback tones
2.1.3.6 Videotones
2.1.4 Ringtone revenues
2.1.4.1 Ringtone market share
Chart 2.4: US ringtone market composition by percentage of revenue share, Q3 2005 and Q2 2006
2.1.4.2 Current ringtone revenues
Chart 2.5: Global ringtone market value, 2005 and 2006
2.1.4.2.1 Appeal of ringtones for the mobile and music industries
Chart 2.6: Typical cost of music download, full track versus ringtone
2.2 Methodology
2.3 Focus of this report
3. Current landscape
3.1 Drivers for videotones
3.1.1 Demand for personalisation
Chart 3.1: Percentage increases in revenues from applications allowing personalisation of handsets between 2005 and 2007
3.1.2 Traditional ringtone revenues will decline
Chart 3.2: Traditional ringtone revenue forecast, 2006-2011
Chart 3.3: US monophonic and polyphonic ringtone revenues, 2005 and 2009
3.1.2.1 Increased value from videotones
Chart 3.4: Cost of ringtones, voicetones and videotones on Bell Mobility, highest and lowest available cost, Q3 2006 in $ Canadian
Chart 3.5: Orange UK, ringtone versus videotone download price
3.2 Japanese experience
3.2.1 Japan and Chaku-Motion
3.2.1.1 Record label importance for Real and Videotones
Chart 3.6: Label Mobile dominance of the Chaku-Uta market illustrated by percentage of the total market, 2006
3.2.1.2 Chaku-Motion
Chart 3.7: Japanese ringtone market revenues, percentage share by ringtone type, 2006
3.2.1.2.1 Chaku-Motion and digital rights
3.2.2 KDDI and Time Warner Bundling
Table 3.1: WAMO Pack contents
3.3 Videotone activity outside Japan
3.3.1 North American deployments
3.3.1.1 Sprint
Table 3.2: Sprint Handsets supporting Video Ringers
3.3.1.1.1 Sprint outsourcing deal
3.3.1.2 Bell Canada
3.3.2 European deployment example
3.3.2.1 Telefonica
Chart 3.8: MoviStar Espana ringtone pricing
3.3.2.1.1 Telefonica deal with Musiwave
3.3.3 Videotone potential in the Indian Market
Chart 3.9: Daily ringtone downloads in India, Q4 2005-Q2 2006
Chart 3.10: Videotones as a percentage of total ringtone sales in India, 2006-2009
3.3.3.1 Hutchison Essar Videotones
3.4 Other videotone enablers
3.4.1 Nokia
3.4.1.1 Nokia and Time Warner
3.4.2 Palm
Image 3.1: Treo 750v
3.4.3 Jamba
3.4.3.1 Jamba and News Corp
Chart 3.11: Jamba revenues in $ millions, 2004-2006
3.4.4 Content providers
3.4.4.1 Musiwave and Actimagine
3.4.4.2 Bounce Technology
3.4.4.3 Toysoft
3.4.4.4 Munditone
3.4.4.5 SmartphoneWare
3.5 Challenges for videotones
3.5.1 Licensing and publishing fees for music
3.5.2 Competition to original videotones
Chart 3.12: User generated content usage as a percentage of total mobile subscribers, 2006-2011
3.5.3 Lack of suitable handsets
Chart 3.13: Video playing handsets forecast, 2006-2011
Table 3.3: Handsets available in Europe that support videotones
3.4.4 Operating system issues
3.4.5 Importance of sound
3.5 Current landscape conclusion
4. Future strategy
4.1 Videotones’ potential due to the popularity of personalisation
4.2 How should videotones be priced?
4.2.1 The network cost
Chart 4.1: Cost per MByte for different network technologies
Table 4.1: Profit per videotone after subtracting network costs
4.2.2 Increased production costs due to licensing
4.2.3 Pricing
Chart 4.2: Average cost comparison of a full music download and videotone, North America and Europe
4.2.4 Music bundling
4.2.4.1 Videotones as promotional work
4.3 Revenue share from videotones
Chart 4.3: Revenue breakdown for a standard ringtone
Table 4.2: Typical revenue breakdown from a standard ringtone in Europe
Table 4.3: Expected revenue share from videotones
4.4 Target demographic for videotones
Chart 4.4: Age group breakdown for the top five US ringtones in 2005 by percent of downloads from each age group
4.5 Sales channels for videotones
4.6 Non-music videotones
4.6.1 Adult videotones
Chart 4.5: Mobile adult content revenue forecast, 2006-2011
4.5.2 User generated videotones
4.5.3 Sporting content
Table 4.4: Liverpool FC Mobile Services
4.5.4 Film and TV clips
4.5.5 Made for mobile videotones
4.5.5.1 Animated videotones
4.6 Conclusion
Figure 4.1: Videotones SWOT Analysis
Chart 4.6:
5. Conclusions and recommendations
5.1 Conclusions
5.2 Recommendations
5.2.1 For operators
5.2.2 For content providers
5.2.3 For handset manufacturers
5.2.4 For the music industry
Appendix A
Lead author’s profile
Appendix B
About visiongain
Appendix C
Visiongain report evaluation form
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