MobileIN.com Research
 


Professional
Center

White Papers

Mini-tutorials

Books

 


VoIP in Europe: Fixed & Wireless Market
Outlook to 2011 - enabling voice in FMC
February 2007 130 Pages


Brought to you by MobileIN.com and its affiliate
consultants, researchers, experts and analysts.
Questions or comments?  Email: Reports@MobileIN.com
Single User License: £ 1,499 ($ 2850)

Secure Server
Company Wide License: £ 4,999 ($ 9500)

Secure Server

MarketResearch1.gif (2625 bytes)
 Research

Latest news articles 13/02/2007
- Boingo Launches Worldwide Wi-Fi Service for Mobile Phones
- Consumers finally get a grip on VoIP
- Microsoft push mobile VoIP with new mobile windows 
- Orange to offer Thompson wireless VoIP phone

Wireless VoIP has been one of the loudest voices at the GSM Congress this year. As consumers get use to fixed wireless VoIP they are then turning to reduce their mobile bill through wireless VoIP. Fixed-mobile converged services are receiving high marketing spends, linking to broadband services and VoIP opportunities.
 
UK Wi-Fi service providers have offered free VoIP calls is the first major move in this direction, while HP continue to try and offer a complete business solution through introduction of Wireless VoIP smartphones. The economic oppotunities and threats of VoIP cannot be ignored - they are not being ignored - but you need to stay up to date with the latest findings and plan for the next 5 years.

- Which European countries offer the greatest opportunity for VoIP service adoption and hardware?
- What impact will VoIP have on telco and mobile business models?
- What strategies are open to these players?
- Can VoIP be profitable for telecoms service providers?
- What can be learned from European VoIP deployments?
- How will VoIP evolve and what will the future landscape look like?
- What is the regulatory and market outlook for naked DSL in Europe?
This 130+ page report analyses the emergence of VoIP in the European enterprise, business and consumer sectors, plus comparisons against the rest of the world. Detailed country by country forecasts are provided and discussed in terms of geographical and technological markets. The report also provides strategies and recommendations that are applicable to fixed and mobile operators, handset vendors, hotspot owners and ISPs.

Enterprise solutions to fixed and wireless VoIP offer corporate clients is now challenging established technologies with the introduction of products and services that meet the needs of modern business and technology savvy consumers. Consequently, service providers in Europe are aggressively looking for ways to offer VoIP to consumers. VoIP subscriber and revenue forecasts are included in this report to help you identify the most promising European markets.

In the enterprise and SMB markets, IP-based and hosted IP telephony services are gaining in importance and are replacing TDM based products, ultimately leading to a complete take over. On the vendor side, traditional PBX vendors are being forced to develop products that are based on IP technology. This report will tell you which individual European markets will see the highest growth in PBX and hosting IP telephony lines and revenues until 2011.

In the consumer market, ISPs are beginning to challenge incumbent and Tier 2 fixed-line service providers by promoting VoIP as a secondary line that includes added benefits such as free calling and cheap rate calls to numerous destinations both inland and abroad.

Fixed-line and mobile operators are equally affected by VoIP and face numerous threats that are forcing them to re-evaluate their business plans. ISPs have started offering inexpensive VoIP call services, which is eroding at the revenue of traditional operators. This erosion is occurring simultaneously as that experienced as a result of fixed-mobile substitution. This report evaluates measures that can be adopted by operators to counter these threats and exploit the potential opportunities on offer.

Case Study analysis of:
- BT
- Nokia
- Terrasip
- Barabblu
- Mazingo
- 21st Networks

This report argues that VoIP is going to become a major force affecting all aspects of business and consumer telephony. It discusses measures that companies need to implement in order to remain competitive.

Key points contained in this unique industry report include:
- an in-depth look behind the drivers of VoIP services both fixed and wireless;
- a detailed technology view of new developments;
- a unique analysis of the various vendor solutions on the market;
- the work and strategies of the main manufacturers; and
- the report will conclude by discussing
- the future of VoIP
- risks
- recommendations
- issues to be resolved
- and market forecasts

Table of Contents

Chapter 1 Executive Summary
1.1 Evolution of the VoIP market
1.2 Market opportunities
1.3 Major Market Trends
1.3.1 Significant Growth in Mobile Subscribers
1.3.2 Falling operator revenues
1.3.3 IP outsourcing grows in popularity
1.4 Future of the PBX market
1.5 Future of the hosted IP telephony market
1.6 Future of the Wi-Fi market
1.7 Future of the consumer VoIP market
1.8 Implications of VoIP + Wi-Fi/VoWLAN
1.9 Business models
1.10 Conclusions

Chapter 2 Introduction
2.1 Standard IP-based PBX
2.2 Hosted IP PBXs
2.3 Wi-Fi telephony
2.4 Consumer VoIP telephony
2.5 Mobile and VoIP
2.6 Methodology
2.6.1 Organisation of the Report
2.6.2 Aims and Focus of the Report

Chapter 3 VoIP market drivers
3.1 Legacy equipment is being eclipsed by IP-enabled replacement products
3.2 New entrants in the hosted IP telephony market are creating momentum
3.3 Segmentation of service offering is becoming more attractive to customers
3.4 Established distribution channels facilitate access to potential customers
3.5 Deregulation of the telecoms market drives VoIP deployment
3.6 Hosted IP telephony low entry costs make it accessible to a larger market
3.7 IP Flexibility
3.7.1 IP-enabled architecture
3.7.2 Converged architecture
3.7.3 Client/server architecture
3.8 SIP
3.8.1 Opportunities for application developers

Chapter 4 VoIP market barriers and restraints
4.1 Companies prefer to deal with recognisable brands
4.2 Enterprises are slow to adapt to change
4.3 Vendor interoperability
4.4 Brand image is missing in the IP hosting environment
4.5 Distribution channel is lacking in the Wi-Fi market
4.6 QoS has to improve to attract mass convert to IP Telephony
4.7 Plug and play VoIP systems

Chapter 5 VoIP Business models
5.1 Available models
5.1.1 Calling cards
Table 5.1: Calling cards rates by region, 2006
5.1.2 Company branch to branch calls
5.1.3 Long distance voice calls
5.1.4 Peer-to-Peer services
5.1.5 IP-to-PSTN services
Table 5.2: IP-to-PSTN tariff, Q1 2006
5.1.6 Area code selected VoIP lines

Chapter 6 PBX market analysis and forecasts
6.1 Market overview
6.2 PBX choices
Table 6.1: Key differences between hosted IP telephony and IP-based PBXs
6.3 PBX equipment costs
Table 6.2: PBX cost comparison
6.4 Selection factors
6.5 PBX forecasts
6.5.1 Total EMEA market
Table 6.3: EMEA PBX market line shipment and revenue, 2005-2011
Table 6.4: PBX revenues by European markets (%), 2005-2011
Table 6.5: IP vs TDM/PCM PBX shipments (%), 2005-2011
Table 6.6: France PBX market shipments and revenues, 2005-2011
Table 6.7: Germany PBX market shipments and revenues, 2005-2011
Table 6.8: Italy PBX market shipments and revenues, 2005-2011
Table 6.9: Spain PBX market shipments and revenues, 2005-2011
Table 6.10: UK PBX market shipments and revenues, 2005-2011
Table 6.11: Benelux PBX market shipments and revenues, 2005-2011
Table 6.12: Scandinavia PBX market shipments and revenues, 2005-2011
Table 6.13: Rest of Western Europe PBX market shipments and revenues, 2005-2011
Table 6.14: Eastern Europe PBX market shipments and revenues, 2005-2011
Table 6.15: Middle East and Africa PBX market shipments and revenues, 2005-2011
6.6 PBX competitive environment
Table 6.16: PBX main industry participants by type
6.6.1 Avaya's approach to channels
6.6.1.1 Cisco's approach to channels
6.6.1.2 3COM's approach to channels
6.6.1.3 Avaya's marketing approach
6.6.2 Competitive factors
6.6.3 Price analysis
6.17: Typical costs for premise-based PBX systems

Chapter 7 Hosted IP-based telephony analysis and forecasts
7.1 Market overview
7.2 Technology providers
Table 7.1: Hosted telephony providers
7.2.1 Benefits of hosted IP telephony services
7.2.1.2 Typical Bundles
7.2.1.3 Specific features
7.2.1.4 Costs
7.3 Price analysis
7.3.1 Falling service costs
7.4 Hosted IP telephony services
7.4.1 Total EMEA market
Table 7.1 EMEA hosted IP telephony revenues by European markets, 2005-2011
Table 7.2: EMEA total hosted IP telephony line shipments and revenues, 2005-2011
7.4.2 Individual EMEA markets
Table 7.3: France Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.4: Germany Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.5: Italy Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.6: Spain Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.7: UK Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.8: Benelux Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.9: Scandinavia Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.10: Rest of Western Europe Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.11: Eastern Europe Hosted IP Telephony services line shipments and revenues, 2006-2011
Table 7.12: Middle East and Africa hosted IP telephony services line shipments and revenues, 2006-2011
7.5 Competitive environment
Table 7.13 Major European ISPs offering voice services
7.5.1 Hosted IP Telephony
7.5.1.1 Target market for hosted IP Telephony services
7.5.1.2 Competitive factors
Table 7.14: Server vendor market share (%), 2005
7.5.1.2.1 Which service providers are at an advantage?
7.5.1.2.2. Market evolution
7.5.1.2.2.1 Increased competition followed by consolidation
Table 7.15 Major European Service providers which offer hosted telephony service
7.6 BT's approach to hosted telephony
7.6.1 Overview
7.6.2 21st Century Network
7.6.3 Flexible customers deployment
7.6.4 Flexible customer model
7.6.5 BT's convergence methodology
7.6.6 Hosted IP contact centre
7.6.7 BT's strategy
7.6.7.1 Service management performance
7.7 Case studies
7.7.1 Abbey Group
7.7.1.1 Solution
7.7.2 BT's own offices
7.8 BT's client list

Chapter 8 Wi-Fi telephony market
8.1 Market overview
8.1.1 TeliaSonera enterprise solution
8.2 Wi-Fi
8.3 Wi-Fi phones
8.3.1 Wi-Fi certification moves
8.3.2 BroadVoice to sell SIP/GSM phones
8.4 Hotspots
Table 8.1: Hotspots by region (%), 2005-2011
8.4.1 Growth in hotspots
Table 8.2: Number of hotspots and users worldwide, 2005-2011
8.5 Rationalising Wi-Fi
8.6 Dual-mode handsets are on the rise
Table 8.3: Global hybrid cellular/WLAN handset shipments, 2005-2011
8.7 Accessibility
8.8 Wi-Fi service providers
8.8.1 RabbitPoint handset
8.8.1.1 RabbitPoint's Market
5.8 Terrasip
8.9 Barabblu
5.10 Mazingo
8.11 Cost of commercial hotspots
8.12 Location of hotspots
8.13 Nokia
8.14 Evolution of the business model
8.14.1 Worst case scenario for existing service providers
8.15 VoWLAN
8.15.1 Overview
8.15.2 Advantages & disadvantages
5.15.3 Alternative to VoWLAN
8.15.4 VoWLAN users expectations
8.15.5 VoWLAN drivers

Chapter 9 Consumer VoIP market analysis and forecasts
9.1 Market Overview
9.2 Market data
9.2.1 Terminals and end-users evolution
9.2.1.1 Mobile phone end-users
Table 9.1: Mobile subscribers, 2005-2011
9.2.1.2 EMEA Internet Penetration
Table 9.2: EMEA internet penetration rate, 2005
9.2.1.3 EMEA broadband market
Table 9.3: EMEA Top 10 broadband markets by penetration (%), 2004-2006
9.3 Mobile operators and VoIP
9.3.1 Segmentation opportunities
9.3.2 Skype functionality
9.3.2.1 Skype's business model
9.3.2.2 Security risks with Skype
9.3.2.3 Skype moves into mobile
9.3.2.4 Skype: A threat to mobile revenues?
9.3.2.4.1 Skype and 3
Table 9.4: Skype datacard bundling pricing from 3, 2006
9.3.2.4.2 EPlus and Skype
9.3.2.4.3 The value of Skype to mobile
Image 9.1: Nokia handset with SkypeOut
Figure 9.1: EQO core technology
9.4 Mobile operators’ response to VoIP
9.4.1 Mobile operators expand their services onto the Internet
9.4.1.1 A simple but effective response to VoIP exists
9.4.1.2 Mobile operators move into the fixed-line market
9.4.1.2.1 Orange
9.4.1.2.2 Vodafone
9.5 VoIP and fixed-line operators
Table 9.5: VoIP tariffs by service provider, 2006
9.5.1 Vonage route to European expansion
Table 9.6: Vonage virtual numbers markets
9.5.2 Naked DSL presents a real risk to fixed-line operators
9.5.2.1 NDSL in Western Europe
Table 9.7: Naked DSL Western European provision and regulation by country
6.6 VoIP revenue potential
Table 9.8: Residential EMEA VoIP users and revenues, 2005-2011
Table 9.9: EMEA demographics, 2005
Table 9.10: Key consumer VoIP statistics, 2005
9.6.1 Skype and VoIP revenue
9.6.2 Skype extends partnership deals
9.6.2.1 Yahoo
9.6.3 Competitive environment
9.6.3.1 Jajah
9.6.3.2 Net2Phone
9.6.3.2.1 Net2Phone residential services
9.6.3.2.1.1 Net2Phone VoiceLine
9.6.3.2.1.2 Net2Phone CommCenter
9.6.3.2.3 Calling Cards

Chapter 10 Strategies for success
10.1 Overview
10.2 Strategies based on marketing approach
10.2.1 PBX and hosted IP telephony vendors
10.2.2 Wi-Fi
10.2.3 Consumer VoIP
10.3 Fixed-line operator strategies
Table 10.1: Fixed-line strategies to defend against VoIP
10.3.1 Strategy based on outsourcing
10.3.1.1 Flexing their Financial might
10.3.1.2 Re-merging
10.4 Strategy for mobile-only operators
10.4.1 Partnerships
10.4.2 Import technology from the US
10.5 Strategy for ISPs
10.5.1 More play options
10.6 Strategies based on strategic alliances
10.6.1 VoIP service providers and vendors
10.6.1.1 Alliances
10.6.1.2 Adding value
10.7 Strategies based on Pricing
10.7.1 Voice and data service providers

Chapter 11 Recommendations
11.1 Marketing Department
11.1.1 Vendor recommendations
11.1.2 Operator recommendations
11.2 Sales department
11.2.1 Operator recommendations
11.3 Product development department
11.4 Market-specific recommendations
11.4.1 Service provider recommendations
11.4.2 Vendor recommendations
11.4.2.1 Time-to-market
11.4.2.2 Strengthened product portfolio
11.4.2.3 Attention to design





Copyright MobileIN.com and its affilitates
All third-party material used with permission